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We partied in Miami beach last year, where DJ’s mix tracks for American techno lovers in beach bar locations. It was interesting to see that hedonistic visitors party in designer gear such as GUESS and GUCCI. So perhaps it is the nightlife market that GUESS tries to satisfy. Their recent collaboration with music mogul, Tiesto arrives at the same time as Ralph Lauren’s promotional use of Avicii. GUESS have produced a capsule collection with the DJ, he is seen in the video below wearing some of the products that consist of watches and apparel. His track “Chasing Summer” soundtracks the video.
