GABRIELLA CILMI THE STING NEW VIDEO PREMIERE

Gabriella Cilmi releases her new single “The Sting” on September 2, through Sweetness Tunes. Still aged only 21, the single is the title track of Gabriella’s third album, The Sting, due out on October 28. The new material marks a clear departure in both look and sound for the Australian-Italian singer-songwriter who seduced the world with her international hit single “Sweet About Me”.

Earlier this year Cilmi announced The Sting with the teaser track ‘Sweeter In History’, a knowingly self-referencing slice of atmospheric pop, with a suitably noirish accompanying video showing Cilmi shorn of her trademark hair, and dressed in widow’s garb. It was a fitting early indicator of Gabriella’s new artistic direction, an aesthetic which becomes increasingly compelling across the sultry, string-backed sway of “The Sting”. Speaking about the track Gabriella says “It’s about karma- I think the more we try to run away from trouble, the more we find it…. I love the string arrangement in this tune, it adds to the drama- I guess the production is inspired by Danger Mouse, I think he’s a genius.”

Five years earlier, aged just 16, Gabriella became known around the world for her soulful smash ‘Sweet About Me’ (over 2 million copies sold, top ten in 16 countries, 37 consecutive weeks in the UK singles chart, and over 27 million views and counting on Youtube). Her Island-released debut album Lessons To Be Learned went top ten in a dozen countries, notching up a million sales, and Gabriella toured extensively, including Glastonbury’s Pyramid Stage in 2009.

 

2009 saw the follow-up Ten, on which Gabriella was pressurised into adopting a more sexy image and dance-orientated musical direction. Cilmi is today rather sanguine about the experience, saying ‘It’s the oldest story in the music business, I don’t want to get bitter about it. I learned some lessons the hard way.’ When the album promotions came to an end, certain she didn’t want to stay on this path, Cilmi resolved to ‘Sort my shit out. I was 19, and I wasn’t ready to give up on myself yet’. This meant the difficult yet overdue departure from Island, and the management she had been under since the age of 13 – ‘I found out that ‘no’ can be a very powerful word- I had to divorce all of them. It wasn’t easy. But in a way that was my fuel to create something I really love’.

Gabriella embarked on a musical voyage of discovery, writing and recording with members of her live band. “I was searching for a sound that reflected the way I felt inside, which was quite vulnerable, and traumatised. I wanted it to sound the way Italian neo-realist photographs look, that post-war, ruined glamour which is really gritty and heart-breaking. I was listening to a lot of Trip Hop, that 90s Bristol sound, Portishead and Tricky. But also singer-songwriters I had always loved, Neil Young, John Martyn. And old soul records, Bessie Smith, Otis Redding. It all went in there.”
Given all she’s gone through since being discovered at 13, and moving to England aged 15 to write with Xenomania, it’s perhaps odd to contemplate how young Gabriella Cilmi still is- she has after all, now 21, done all her growing up in public. But now, as the world is about to hear, she has really found her voice.

Gabriella Cilmi
New Single: ‘The Sting’ – September 2
New Album: The Sting – October 28

Email ...fashionsoundtrack@gmail.com

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