Originally published: 2012
Updated for 2026
Few fashion adverts capture the spirit of the 90s quite like this Levi’s commercial starring a young Brad Pitt.
Before he became a global film star, Pitt appeared in a series of Levi’s ads in the early 1990s – helping define the effortless, rebellious denim aesthetic that still influences fashion today.
Levi’s advertising has always been rooted in culture. For a deeper look at how the brand shaped its identity over time, explore our guide to Levi’s history.
THE COMMERCIAL
This Levi’s advert features a young Brad Pitt in a stripped-back, cinematic setting, embodying a raw, James Dean-style cool that became synonymous with the brand.
Set to “20th Century Boy” by T. Rex, the ad blends music, fashion, and attitude in a way that defined Levi’s marketing during the era.
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Why This Levi’s Ad Still Matters
Levi’s commercials in the late 80s and early 90s were more than just ads, they essentially shaped culture.
- Helped turn 501 jeans into a global staple
- Used emerging actors before they became famous
- Combined music + fashion in a way that influenced an entire generation
Brad Pitt’s appearance is a perfect example and to be honest at the time, he was relatively unknown, but the campaign added to his early rise in popularity.
Brad Pitt Before the Fame
Before starring in major films, Brad Pitt appeared in commercials and smaller TV roles.
- Featured in Levi’s ads around 1990–1991
- Gained wider recognition shortly after in Thelma & Louise – what a movie!
- Known for embodying a rebellious, effortless style
These early appearances helped shape his image as a cultural icon, not just an actor, but a style reference.
The Soundtrack: “20th Century Boy” – T. Rex
Music played a huge role in Levi’s advertising success.
The use of T. Rex’s “20th Century Boy” gave the commercial:
- Energy
- Identity
- Memorability
Levi’s ads were famous for boosting songs back into popularity — sometimes even driving chart success.
Why It Still Works Today
Even decades later, this advert still resonates because:
- The styling is timeless (white tee + denim)
- The minimal concept keeps focus on attitude
- It captures a specific cultural moment
It’s not just an advert, it’s a piece of fashion history.
Brad Pitt’s Levi’s commercial is a perfect example of how fashion, music, and film can intersect to create something iconic.
Simple, confident, and culturally relevant, it’s exactly the kind of advertising that doesn’t age.
FAQ SNAPSHOT
When was the Brad Pitt Levi’s commercial released?
Around 1990–1991 during his early acting career.
What song is used in the advert?
“20th Century Boy” by T. Rex.
Why is the advert so popular?
Because it combines iconic styling, music, and a future Hollywood star.
Did this help Brad Pitt become famous?
It contributed to his early exposure before his breakout film roles.
Explore more:
→ Levi’s history and iconic campaigns